The Caveman Principles - Interview


Understanding stress


The creator of The Caveman Principles gives keynotes on how to manage change and avoid stress using a few simple & constructive techniques. Leading stress coach and consultant Carl Rosier-Jones is passionate motivational speaker about bettering people’s lives by reducing their stress levels.


Cylex 1. Please tell us why you decided to start this business and what unique about what you do?

The Caveman Principles: After resolving many of my problems I shared my thoughts with others and they were so impressed they suggested I write it down. The unique and different aspect of my work is that I link everything to our Caveman times. A lot of work was put into my Caveman Principles to ensure that it hit to right mark and gave support to those that need it.

Cylex 2. What's your workshop like and how often do you hold them?

The Caveman Principles: I deliver a full day Caveman Workshop on The Caveman Principles, how to deal with Stress in a fun and informative way. During the Workshop people will learn techniques to identify and deal with stress. (Identify their Mammoths and learn how to tame them). They learn The Caveman Tribal Sorter. Finding out if they are a Hunter, Protector, Gatherer or Healer and how these personalities interact with each other. Once they have mastered this easy technique, they will be amazed at how quickly their relationships will improve for the better. they will find out why they cannot lose weight or give up smoking. They will be shown how the Caveman Herder manages to keep his pet Mammoth on the path of Change, securing Success!

What's included:

  • All day Interactive Caveman Workshop

  • Caveman Workbook

  • Lunch and drinks

  • Their very own signed copy of The Caveman Principles book (£14.99)

  • Plenty of Photo Opportunities

Arrangements for a follow up 30 min Skype/Phone call to check their progress, within 2 months after the course, completed by the Caveman himself.

My workshops are held around the Country on a regular basis. They are advertised on my website and I am always interested in finding new venues to deliver my keynote message.

Cylex 3. Do you dress like a caveman every time you do a motivational talk? What reaction do you get from people when they see you?

The Caveman Principles: I am a Professional speaker and have a very good talk for which I dress as a Caveman. I find that this attire makes a real impact in the delivery of the message. However I am always mindful of the make up of the audience and I will always carry out a consultation with my client first, ensuring that this is the appropriate message that needs to be delivered. However that said, every time I have dressed as a Caveman I can see the audience's attention increase and have been told people have felt a real connection to the message. People have always remained after the talk to speak to me and I have been asked for a number of photos. People have always commented on the outfit itself and the 'feet' always get a special mention.  


Cylex 4. How long do the seminars last? Are they done online or do you attend and meet with groups of people somewhere?

The Caveman Principles: My keynote speech is 45 minutes and it has been varied to fit a specific time slot. I amend and modify my talks adapting the style and content to fit my audience. As a professional speaker I am booked by clients to attend their events delivering my message to the company personnel. If i run an entire Caveman Principles workshop or seminar, it covers all three 3 parts of my book, Stress, Communication and Change management. When all 3 areas are covered, it is an entire day of training, but also it can easily be broken down into the component parts, and even combinations of the subjects can be delivered.

Cylex 5. In your opinion, why do you think that people hate change?

The Caveman Principles: Put simply people have a fear of Failure. People have being doing the same thing for a number of years, they say things like "If it is not broken don't fix it!" They believe what they are doing is right, as it has always been done that way. Enforcing change without explaining the benefits of it, to get people to want to change for the better, will always be a struggle. Change is not difficult if it is managed correctly. The Caveman talk and seminars bridges both workplace change and personal change so it has a double benefit to an organisation and even spills over to their staff's personal life. I like the saying "Giving up smoking is the easiest thing in the world. I know because I've done it thousands of times" said by Mark Twain. It perfectly explains why people see change as being a waste of time but they still want it. The Caveman Change Principles explains change is a simple way and helps guarantee success, personally and in any organisation modernisation project.

Cylex 6. What could someone read about in your book? Do you have another one on the way?

The Caveman Principles: The Caveman Principles covers the 3 subjects, Managing Stress, Communication and Change. It is written from the perspective of The Caveman, living in the modern world. It has humorous parts to keep the advice light hearted and engaging whilst it delivers the really important messages. The next book is already being penned, again in the style of the Caveman but I do not want to say too much more until it has been fully committed to paper...

Cylex 7. What do you enjoy most about what you do?

The Caveman Principles: I love delivering my talks and then speaking to the people who came to hear them at a later time. Their concepts and understanding of The Caveman Principles is simply amazing and fulfilling. What really make me feel giddy is when I am contacted by past clients a few months after a course or a talk and they tell me about their own success using my Caveman ideas. This makes all the hard work, long hours and effort worthwhile. I feel honoured to be able to help so many people and feel humbled when I hear I have managed to help these stressed out people.


Carl Rosier-Jones’ message is simple: Understanding stress is the first step in controlling it. Individuals can then reduce stress by communicating better and manage change in a positive way.