William Hill is synonymous with delivering a high-quality gaming and betting experience, whether online, in our shops, on the phone, or one the move. An established and trusted brand, we took more than £16bn in stakes in 2010. We are building our business by bringing the excitement of gaming and betting to UK and international customers through a strong retail presence and our growing online activities.
Through our expertise, passion and commitment to customer satisfaction, we aim to deliver an unrivalled experience for our customers, sustainable growth for the business and good returns for our shareholders. Gambling is a leisure pastime that is enjoyed the world over.
It is particularly popular in the UK, where games of chance and betting on sports - horse racing in particular - have long been part of British culture. The internet has changed the face of the industry, not only giving companies access to new customers in different territories, but also enabling a far more varied and exciting portfolio of gaming and betting products to be offered.
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