WILLIAM HILL LICENSED BETTING OFFICE BRIGHTON

William Hill is the UK market leader in telephone betting, with around one million registered accounts and approximately 90, 300 active customers, many of whom are sophisticated, high-stake punters. We are the market leader by being customer-focused and innovative. We are the first company to introduce services such as a freephone number, betting with debit cards, a dedicated in-play telephone service. More recently we also introduce a SMS text betting facility. Our Telephone Betting customers are now also able to use their account number to access the range of online products and services, with live statements to keep them up to date with their latest transaction, as well as access to Racing Post form guides and the ability to watch old races to help inform their betting decisions.

Bet in-play is one of our top Telephone betting services, which allows customers to place bets during a range of sporting events. There are hundreds of differenct in-play markets available each day and customers can call our team during the LIVE event to get the latest in-play odds as well as to place a bet. Our latest development SMS text betting service makes betting much more discreet and more convenient. It allows customer to place bets by sending SMS text messages through their mobile phone.

By texting new account to our text betting number 60609, customer will also get help from one of our team to open an account. Our telephone betting team also provides a low-cost race commentary service. Customers can dial 08712 444 666 (UK) or 1530 787 666 (ROI) to listen to the live commentary of most of the horse races. They can also switch back through to the betting line at the push of a button.