WHEELERS

Bruce Wheeler started Wheelers Luxury Gifts in 1980, having been fully trained in the retail industry. Wheelers Luxury Gifts have built up a reputation of having a superb choice for the home, or for that special gift you are looking for from reliable suppliers in the quality gifting business. Wheelers are one of the leading independent specialist gift retailers in the United Kingdom, offering not only the widest choice from the collecting end of the luxury gifting market, but also renown for giving good, old fashioned, personal service. Wheelers are about quality, not quantity. We will only offer you the very best products available from some of the World’s leading suppliers. With many of our items being either hand made or hand finished.

If you need any help in making your purchase, please either telephone or email us, and a member of our staff will assist you. Bruce Wheeler started Wheelers Fine China in 1980 having been fully trained in the retail industry. Wheelers have built up a reputation of having a superb choice for the home, trading from a 7, 000 square feet store and stocking only leading brands. Bruce is usually to be found at the store if you wish to discuss anything directly with him. Reliable and trustworthy staff are always ready and willing to handle your enquires and we hope to dispatch items within 24 hours of ordering. Wheelers have a large following of customers from all over the world and are experienced in packing and handling your valued purchase. In the 70’s Bruce Wheeler left school and embarked on a college course in Retail Management. This led to a work placement and eventually a full-time job as Assistant Manager and subsequently, a Manager, with Sears Group. By 1980, thanks to a sound background with such a prestigious retail group, Bruce branched out on his own and ‘Wheelers’ was opened, quickly establishing itself in a prominent position in the busy market town of Loughborough, selling the finest Bone China and Crystal from around the world, from influential ‘world class’ companies such as Royal Crown Derby, Waterford, Swarovski, Aynsley, Lladro, Royal Doulton, Worcester, Wedgwood etc., gaining their confidence through building an impeccable reputation to the point where Wheelers own designs and commissions were manufactured. The reputation of Wheelers was, and still is, built upon honourable trading practices, selling genuine products with good old-fashioned service. As well as Bruce’s discerning taste and ability to acquire only the best quality products to sell onto his customers. In 1988 the freehold of the building was bought and in addition the land at the rear of the Loughborough property was also purchased.