Official Data The Direct Selling Association Ltd., Northampton
- Official Name
- DIRECT SELLING ASSOCIATION LIMITED(THE)
- Reg. office address
- ENTERPRISE HOUSE, 30 BILLING ROAD, NN1 5DQ, NORTHAMPTON, Northamptonshire England
- Company Number
- SIC Code
- 94120 - Activities of professional membership organizations
- Date of Incorporation
- 11 Jun 1965
- Company Type
- PRI/LBG/NSC (Private, Limited by guarantee, no share capital, use of 'Limited' exemption)
Description The Direct Selling Association Ltd., Northampton
The UK Direct Selling Association has been named European Direct Selling Association of the Year for its work in promoting and supporting direct selling. The DSA beat off 27 other national DSA's to win the award at the European Direct Selling Association (Seldia) Annual Conference. The UK DSA team, led by new Director General Lynda Mills, was praised for broadcasting positive messages about direct selling and showcasing the industry to new sectors including under 25's, men and over 50's. The association's work to support member companies with initiatives such as the DSA annual conference, awards, seminars, advice and education were also highlighted. The Direct Selling Association was founded to represent the interests of businesses engaged in the direct sales of consumer goods.
Since 1965, the DSA has been the recognised trade association for the Direct Selling channel of distribution. Today its member companies account for 51% of total direct sales.
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