THE BRITISH DESIGN INITIATIVE LTD

British Design Innovation (BDI) is the trade organisation for leading industrial designers, service designers and innovation professionals that promotes members’ creative expertise, knowledge and experience.

The most influential independent membership association of its kind, BDI is the representative voice to industry of the majority of the most qualified top-end product, service, brand, digital and innovative 3D packaging designers in the UK, each with over a decade of experience in sectors such as aeronautics, biotechnology, consumer electronics, food and drink, medical, nanotechnology, telecommunications and transport. A not-for-profit organisation, BDI receives no government funding.

Founded in 1993, BDI is financed by its members and managed by 30 regional board directors. BDI member companies generate a collective turnover of over £200 million per annum in a UK design industry representing over £4.5 billion of design-sector turnover and an average £1 billion of export income. Working from HM Government assessments that £1 invested in strategic design generates an ROI for business of £225, its members companies are responsible for generating £5 billion per annum in industry revenue.

BDI’s designers are engaged as key advisors by the world’s largest brand owners to progress their product, service and brand development contracts. They apply new ideas and ways of thinking in support of start-ups, early-stage companies, global corporations, science parks and university technology spin-outs, and advise established portfolio companies on behalf of fund managers and investment teams. They play a crucial role in IP commercialisation, innovation and brand strategy, new market identification and applications, design development, implementation and stakeholder management, and translate science, engineering and technology into tangible products and services businesses can manufacture and consumers wish to buy.