RICHARD PETERS ASSOCIATES

If the answer to any of these questions is 'no' then the chances are you would benefit from public relations consultancy. With more than 25 years' public relations consultancy experience across a wide range of companies and industry sectors, Richard Peters brings his experience of working on major national PR campaigns to small and medium size enterprises in the south east of England. Freelance consultancy offers excellent value for money for the smaller company who are able to tap in to the expertise of an experienced practitioner for a fraction of the cost of employing one full time. Work can be undertaken on an ongoing or project basis, according to need. Services are also provided to other PR consultancies requiring expertise which may not be available in-house, and to cover periods of heavy workload.

Richard believes that successful PR is best achieved by developing a close personal and long-term relationship with clients, building an intimate knowledge of each client and his marketplace, working together as a team to meet defined goals. Richard was a director of several London PR consultancies before setting up his own consultancy in 1996. He is a Fellow of the Chartered Institute of Public Relations and is a non-executive director of Business Link Surrey. complete package was developed to update the image of this company registration agent, including a new corporate identity, promotional material, direct mail shots and a newsletter to maintain contact with existing clients and update them on issues affecting their business. A new brochure was produced, designed in a flexible manner to ensure that content could be updated easily and inexpensively and prospective clients only received the information most relevant to them. The campaign made a positive impression in the market place and helped the company to make a successful transition from paper-based to largely electronic methods of business.