Primera is the leading specialist UK bicycle shop on the south coast and can cater for all disciplines of cycling. There are many other bike manufacturers available, plus Primera is always searching for new innovative products to stock. In 2006 Primera became a dealer for Cannondale, 2xU and Cervelo. In 2008 primera became dealers for Marin, Lapierre, Wilier.
We are always on the lookout for exciting products for Road, Triathlon, Mountain bicycles and bike frames. We are also the exclusive dealer of Assos clothing in UK. You can be sure to get expert advice on all aspects of cycling from our dedicated and experienced staff.
Many staff members compete in competitions and events, however, the winning is left to our team members. Currently Primera supports riders in the following disciplines: Road Racing, Time Trial, Triathlon and Cross Country Mountain Biking. Primera riders have won over one hundred events in the past year.
Primera mechanics are professionally trained and certified to work on all makes and models of bicycle. Each member of the service team participates in skill-advancement sessions with factory service seminars several times each year. Whether it’s a minor tune-up or a major overhaul, you can count on us to do the job right the first time, every time. Getting ready to ride and discovered a flat tire? Hit a pot hole and your rim is out of true? Sometimes you can't plan when your bike needs attention. Why not bring it in? If we can fix it on the spot, we will. And if we need more time, we'll let you know when to stop by to pick it up. Come in, phone or e-mail us soon so we can get your repair or adjustment completed for you and get you back on your bike.
If you prefer the convenience of an appointment, we will discuss with you the appropriate amount of time to plan for the service, letting you know how to plan your visit. If it’ll be ready quickly, you might want to check out what’s new in our store while you’re waiting. We will always take a contact number so we can reach you in case we have any questions. Primera are a leading UK bike specialist based on the South Coast. We stock a huge range of bikes and accesories from top brands such as Specialized, Marin, Trek, Cervelo and Cannondale. As well as bikes we also have a huge range of specialist clothing from Assos clothing, Endura Clothing and Gore Bike Wear.
Primera is a full Body Geometry Centre, offering customers products that will help to make riding more comfortable and peak performance more achievable. BG Shoes and footbeds correct alignment issues and support key areas of the foot – for major comfort and better performance. Shoes come in a variety of styles for road and mountain. BG Saddles are available in a range of widths to ensure comfort for every rider. The Specialized Body Geometry saddle fit system provides an easy way to measure your actual sit bone width.