POLICE
- INTER CITY GROUP, NEW CARVEL BUILDING, WARSTOCK ROAD, KINGS HEATH
B14 4RT BIRMINGHAM, WEST MIDLANDS
Phone: 0121 436 1200
Fax: 0121 430 7710
www.policebeyounique.co.uk
Short profile:
Contemporary, dynamic, lively and aggressive De-Rigo launched the POLICE brand in 1980 near Venice, Italy. Based on freedom of expression trend in 1980s, POLICE sunglasses are adopted by trendsetters all over the world POLICE sunglasses quickly gained star allure and were the chosen accessory of urban heroes like Bruce Willis, George Clooney, David Beckham and Antonio Banderas. Inheriting the glamour of sunglasses, POLICE has extended its success to timepieces, Jewellery, fragrances, accessories and apparel. POLICE remains true to its Italian roots and is committed to defending its position as a leading power in global glamour
Detailed description:
POLICE It is safe to say that this is an all-round lifestyle brand. Now, having enjoyed continuous growth on the Italian market and considerable success on leading European markets, POLICE has decided to trust to the taste and personality of its most loyal customers, and to rely on their ability to stand out as fashion lovers, and not as fashion victims, through their personal and unique lifestyles It’s also farewell to stereotypes, and conformity with other eyewear brands. POLICE has decided to take a road less travelled, based on the idea of ‘cool hunting’, i.e. identifying "street" personalities rendered ‘Younique’ by their striking qualities, passions and occupations, and by an extremely original sense of style.
Keywords:
mankind, lifestyle brand, fashion store, Police Watches, fragrances, cinema tickets, POLICE sunglasses, blockbuster rental, Jewellery, unique fashion, police brand
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