New Look has a well-established supplier base, with relationships developed during the course of the last 40 years, including strategic partnerships with suppliers based in China, Taiwan and Turkey. This supplier base facilitates speed of product development, manufacture and delivery to stores, whilst avoiding the risks associated with the ownership of factories. For example, New Look is able to take delivery in the UK of trend items from China within five to six weeks of placing an order, or as quickly as two to three weeks from countries such as Turkey and Romania. We also have the ability to produce and deliver to stores some of our simpler products (such as t-shirts with slogans printed on them) within a 24-hour period in order to capitalise on newsworthy events. However, it is not just about having everything produced as fast as possible; it’s about being proactive ahead of season with low commitment levels and having the flexibility in season to react rapidly to changing trends.
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