New Id Makeover Photographic Studios, London

1St Floor, Debenhams
W12 7AG London - Ariel Way
0844 800 8884
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With over 50, 000 happy clients being made over by us last year and ten lively photographic studios throughout the country, Studios are the UK's premier makeover and photoshoot experts.

Company description
Over 8 years ago, Clive and Kelly Colman set up their first makeover and photography studio in London's West End and success soon followed through delivering the most enjoyable, friendly, personalised, professional and sensory services possible. Today, we are proud to boast 10 premium studios throughout the country. Studios has a unique partnership with the prestigious Burlingtons hair salons, which has been at the forefront of creative hair design for over 25 years, allowing us to provide more luxurious makeover and beauty services to our clients.


5 Stars

My New ID Experience

18 November 2012

What a terrific ego boost you get when you spend a few hours having a fabulous transformation at New ID. If you are feeling it a bit low then this is certainly the experience you need to have. I could not believe how gorgeous the talented young creatures at New ID made me look and for only fifty pounds. Forget plastic surgery, if you need a bit of a lift then this is a super way to do it. The makeup lady that did me was incredible and gave me so many great tips and advice about how to do my makeup. I was so interested to learn how you can greatly improve you looks with makeup and did not think that the kind of transformation that I got was even possible without going under the knife. The only tip I would give is to go on a weekday as it was rammed on the Saturday that I went and I was there six hours. They don’t put on food so if you do go on a Saturday take some snacks and a book to read. But this is a great experience and I would be amazed if anybody did not love it as much as I did.
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Brenda Morgan
5 Stars

New ID Makeover Photoshoot

14 November 2012

I was really happy with my makeover and as much as I would like to write a very balanced review I don’t think that there is a lot you can say about New ID that is not really positive. The staff are all very friendly and make you feel very welcome. The studio has a nice atmosphere and is nicely done out and has lots of really great shots of previous clients on the wall. The refreshments are free and that includes some very nice Bucks Fizz. The quality of the hair and makeup products is really good and I loved how they made me look. They let you have shots taken in up to four different outfits and at the end of it you get a private viewing session where there is no hard sales and you have plenty of time to chose the shots you want. the only thing that perhaps could be changed here is that you have to pay postage to get the voucher you need to phone up and book the appointment and you have to pay postage to have the prints sent to you and they are already quite pricy but other than that I think having a New ID makeover and photoshoot is a pretty faultless experience.
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Chloe Burton
5 Stars

My makeover at New ID

11 November 2012

I was given my voucher for my deluxe makeover at New ID as a gift from a friend. I had mentioned to her some time ago that I fancied having a new hair cut and she said that her friend had been to New ID and not only got a great new style but had had her makeup done as well as having a photoshoot and had come away with some incredible shots of herself on CD. I went along feeling very nervous but I felt at ease as soon as I got into new ID. The staff were all very sweet and made me feel very comfortable. I had a discussion with the first lady about what I had brought along to wear and how I was going to have my makeup done and we discussed the shoot and filled in some forms. I had my haircut first and was very happy indeed it was just as good as Claire had said and I felt at this point particularly comfortable with my decision to go along. I had to wait a while to see the makeup lady but she also did a great job and I was starting to feel pretty glamerous. I went into the studio feeling quite glad that I had managed three free glasses of Bucks Fizz as that helped quite lot with my level of confidence and the shoot was brilliant. I decided to have my shots done on print as I wanted to get them framed in one of the New ID frames that takes three prints. I loved New ID. The photos are not the cheapest of things to buy but it is a lovely salon and they do a really great job of your makeover.
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Stacy Lee
5 Stars

New ID shoot

08 November 2012

I went along to New ID to take part in the Boudoir Beauty Photoshoot that I brought directly off their own website. As the voucher for the experience was only twenty five pounds I was expecting it to be a bit of a cheap and cheerful affair but it was carried out really professionally and would have been worthy of a much more expensive voucher cost. On top of that you get twenty five pounds voucher towards the prints on the day so if you could look at it that you are not in fact paying anything for the voucher that includes a consultation with a fashion consultant, makeup application as well as hair styling and of course the photoshoot and after that you get a private viewing session one on one, so I think price wise you really cant complain about that. The only downside is that even the smallest print is twenty five pounds so you are going to have to shell out quite a lot if you want a lot of or the bigger prints. I ended up spending just over five hundred pounds on my prints but they are on very high quality paper and the composition of all of the shots was really very good. The service is very friendly and the atmosphere in the studio is relaxed and friendly.
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Alice Spencer
5 Stars

New ID

05 November 2012

I have been fed up with how I look for ages, there is no way I was ever going to be able to afford the plastic surgery I would really like to have to take a few years off me, so I deiced to go and do the next best thing and get a makeover. I have been a single Mum for the last eighteen years and now my kids are old enough to fend for themselves I decided it was time for me to get on the dating circuit and this was a great way to jump start the feel good factor. I would love to have a facelift but it is out of the question so I found myself at New ID. I went to New ID because my mate told me that it was a good company and it was. I was asked a bunch of questions when I got there about how much time I have normally to get ready and stuff like that, it was good because they were working out an image that could be for every day not just one for the time I was there and I was really impressed with that. The makeup lady even puts it all down on a chart for you so you can do the look yourself again at home, well at least try to! I liked the hair cut they gave me, it might not have been what I would normally have gone for but I have to say that it really did suit me and it make me look quite a lot younger even though I do say so myself. I was feeling pretty happy with my new look and felt great having my picture taken, it was amazing to see the difference in me on the pictures and it gave me a whole new lease of life to be honest. I was going to get five pictures and the free one but decided to buy a few of the cosmetics they used to I could do the look myself at home. I have to hand it to New ID they do a really great job and its change the way that I want to look and I have got a date
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Mrs Vincent
5 Stars

Makeover with New ID Studio

03 November 2012

I was totally blown away by the standard of the pictures at New ID that came at the end of a really enjoyable four hours of hair, makeup, pampering and the most incredible photoshoot. I was totally baffled as to which ones to buy because they were all so amazing and all of the four outfits that I had my picture taken in were more flattering than ever thanks to the amazing talent of the New ID photographer who made me feel so at home I completely forgot to feel nervous in the least. The New ID team all made me feel very welcome and very comfortable and explained to me what was going on during my makeover every step of the way. It was just like the video clips on the New ID website and what you see really is what you get. I thought maybe the before and after shots they put on there had been vastly airbrushed but not at all, nearly all of my shots looked just as good and the ones that I chose were so good they did not even need the touch up service that they offer. I felt really comfortable in the viewing session and did not feel at all bullied into spending the whopping eight hundred pounds I spent on my shots. Bullying was not required, the shots simply sold themselves. I have recommended this company to friends and family and am proud to recommend them on here.
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Bonnie Victoria
5 Stars

A makeover at New ID

29 October 2012

For a long time I was put off having a makeover and photoshoot, not by the prices of the makeovers that are actually very cheap, but the cost of the prints that start at fifty pounds and go up to two hundred and fifty pounds. I thought that was very expensive and did not want to go and only have the money for a one or two prints. Then a friend of mine that also wanted a makeover found that the New ID do a roll over deal. All you have to do is deposit the money you want to spend on the prints before you go and then they will match what you deposit. This for me made it a lot more affordable and a far more realistic price so I went ahead and booked the deal. I was thrilled with the pictures that were taken after I had my hair and makeup done. I was very impressed with the quality of service and can honestly say that the hair salon was the best I have experienced. This is not like a regular salon where you turn up and tell them what you want, you get to spend one on one time with an image consultant who will help you find a style that you can take care of yourself and that will suit you face and lifestyle. I would certainly use New ID again as long as the virtual two for one deal was still on.
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Susan Jacobs
5 Stars

New ID

25 October 2012

This makeover package is truly amazing and was just what the doctor ordered when my amazing boyfriend left taking my ego with him. This amazing studio with its staff made me feel like a million dollars and I spent five amazing hours having my own makeover done and watching in wonder at all the other women in there that were loving the experience as I was. The best thing about New ID is not just having amazing hair and makeup done and then watching the viewing session wondering if that can really be you in the shots, it is what you take away from the experience that really makes this special. I really needed a lift and seeing how amazing you can look with a bit of know how, a few amazing cosmetics and a few inside tricks of the trade really gave it to me. New ID are in Manchester and Birmingham, so if you can’t get the appointment you need at one you can get it at the other if you are like me and live half way through both of them. This deal I booked directly via the New ID website but there are other experience websites offing deals there too.
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Michelle A Smith
5 Stars

Platinum package

23 October 2012

I got some pretty impressive service when I visited New ID to take part in the Platinum Makeover and photoshoot that I brought directly off the New ID website for one hundred and fifty pounds. The deal included a special twenty five pounds credit towards any photos that I wanted to buy in addition to the two complimentary 8 x 12 prints that were included in the deal, a welcome and consultation that was used to fill in a few forms and establish what I wanted to get out of the makeover and was conducted by a very young, but well informed consultant. Also included was the makeup of course that was done with New ID’s own brand of cosmetics that I was pretty impressed with, the hair cut and blow dry with style was also very impressive and the photo shoot exceeded all of my expectations. The viewing session was hard work as they took a lot of shots in three different outfits so I had a hard time figuring out which ones to get but found the viewing assistant to be very helpful and not in the least bit pushy that was much appreciate. There were complimentary drinks throughout that were either soft or alcoholic, as my appointment was at 8am I stuck to tea and coffee. All of the staff were nice and over all it was a very enjoyable experience. I don’t really have any negative comments about this makeover as it all went very smoothly.
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Jason Mills
5 Stars

New ID for guys

20 October 2012

I never thought I would see the day I was having a makeover. I am 54 and a builder and have never done anything like that before. I split up with my wife five years ago and have not had such an easy time getting back into the dating scene so my two daughters brought this for me and insisted that I went along to it. I felt like a prize ding dong going in there but the staff were really sweet and made me feel less out of place by having a chat with me and giving me a few glasses of Bucks Fizz that went down really well. I had a great hair cut off a young and chatting girl that seemed genuinely interested in what I was up to rather than just coming out with the normal, have you been away this year type of questions you normally get in the hairdressers. The makeup, well that was a laugh, I had no intention of letting anybody anywhere near me with makeup but in the end they insisted on putting some stuff on my face to even out my skin tones or something and then they put a bit of something else around the slight redness that was left from them plucking my eyebrows! I was then left for a while before it was photo time and that was a great crack. I had some new clobber to wear thanks to the shopping spree my younger daughter took me on and I have to say that I looked pretty dapper in the shots that I got to chose from about an hour after the shoot was done! I really enjoyed New ID, its bloke friendly and quite a good laugh to boot!
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