MOTOSAVE

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The Wilco success story started in 1963 when Kevin Shortis as a 23 year old opened his first Motorist Discount Store in Norwich, bringing cut price, branded products to local car owners. It was an immediate hit. More stores were opened until in 1971 the company was taken over. However, this was not successful, due to the lack of personal attention and after a few years Kevin Shortis formed Wilco Motor Spares and then bought back four of his original stores including the Salhouse Road Head Office. Now joined by his son Richard, Wilco had expanded to 18 outlets by 2004. In August of that year, Wilco took over the Leeds-based Motosave with it's 24 shops and fitting bays, therefore increasing the group to 42 stores staffed by over 600 enthusiastic employees, who are there to help by offering the right stock at the right price.