MCDONALD S RESTAURANTS LTD

The quality of our food is at the root of everything we do. Thanks to our carefully selected suppliers (and the right mix of weather), only top quality ingredients go into McDonald's food. We work closely with suppliers and producers, and we've developed good, long-term relationships. They help us maintain the highest possible standards in quality, safety and traceability. So our customers can enjoy the great taste of McDonald's every time they visit. McDonald's is the world's largest chain of quick service restaurants, serving tens of millions of customers daily worldwide. One of the cornerstones of McDonald's success in the UK is its property portfolio, which provides a well located and convenient network of restaurants throughout the country for our customers to use and enjoy. There are almost 1200 restaurants to be found in a variety of locations such as traditional high streets; shopping centres; retail parks; roadside locations; leisure centres;

Over the past six years, through technological innovations and the reformulation of many of our core menu items, we have dramatically reduced salt content across our menu. Since 1993 we have reduced the saturated fat content of our cooking oil by 35% (from 47% to 12%). We have also eliminated all hydrogenated vegetable oils from our entire menu so that levels of Trans Fatty Acids (TFAs) are below 2%. We have extended our menu to increase the number and range of options available for our customers, on both the children's Happy Meal menu and on our main menu. Customers can now choose from a range of additional items that have not previously been available, including porridge (breakfast menu), Little Tasters, Deli sandwiches, fruit bags, carrot sticks, salads (including salad dressings, which are all less than 3% fat), Tropicana orange juice, Robinson's Fruit Shoot drinks, organic semi-skimmed milk and Buxton mineral water. We believe passionately in using quality ingredients and working with suppliers we know and trust. We are a good customer of the British farmer and we are proud of our long-term relationships with our suppliers. Our tea, coffee and hot chocolate is all Rainforest Alliance certified. Our fish for our fishfingers and Filet O' Fish is all sourced from Marine Stewardship Council approved fisheries. We've worked with our free range egg suppliers to ensure all our free range eggs have an enriched environment, with tree cover to encourage wider ranging. And we're working with our pork suppliers to improve living conditions further to remove the need for tail docking. We are committed to maintaining industry leading animal welfare standards. We have received three RSPCA awards in the last five years, including one for Good Business Innovation in 2009. Becoming a McDonald's franchisee is not for everyone. It's a long term commitment.