Latifs, Birmingham

84 Bordesley Street
B5 5PN Birmingham - Digbeth
West Midlands
0121 643 7020
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Latifs is a retail chain offering its customers variety and quality at amazing prices.
Widely known for its wide and diverse range in Home Furnishings, Furniture, Kitchenware, Clothing, Nursery, Electricals, Home Essentials, Fireworks and much more. The 56 year old brand provides people of Midlands with quality merchandise, high street and designer brands at bargain prices.
With its flagship store based in Birmingham, it has branches in Digbeth, Bilston and Stoke-on-Trent.

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Company description
Alongside the range of cut price fabrics, toiletries, clothing, electronics, kitchenware and fancy goods, there is an Aladdin's cave of brand name toys.

Every year recording more real growths in its annual multi-million pounds of sales, the business is one which Mohammed Latif hardly dreamed of when they arrived alone from Pakistan in 1956. But Mohammed, who had left his family behind in Rawalpindi, set to it and within a week, with a command of basic English, sold clothing door to door from a suitcase.

A draper's shop followed in Bishopgate Street and by 1964, in Nechells Park Road, the first warehouse to supply shops. As the business grew, Mr Latif was joined, one at time, by several sons, the current head of the 140 staff firm, Ishtiaq, arrived in 1967. One of his most important policy changes came in1984 when Latifs become a retail warehouse, open to the public at large, while still retaining a valuable core of warehouse trade because of its attractive pricing.

"Ish", as 56 years old entrepreneur is known in the trade, and his associate Mr Massie Shah, now preside over 100, 000 sq ft of selling space in New Canal Street, Digbeth.

Now we have four additional stores in Coventry, Walsall, Bilston and store at Stoke - on – Trent.


Electrical Appliances, Curtains, Blinds, Furniture, Clothing, Toiletries, Bedding, Foods, Home Furniture, Rugs, Textiles, Household Goods, Bathroom Accessories, Electrical Products, Luggage, Stationary, Latifs

The company Latifs is listed in the following categories:

Detailed Business Information

Official Name
Company Number
Previous Names
SIC Code
47190 - Other retail sale in non-specialised stores
Date of Incorporation
Company Type
Private Limited Company


Lynne Coniff
5 Stars


, more than 6 months ago

bought two pair of curtains, really pleased with them,great value,looks stunning, going back for some nets i saw on my last visit.
Tags: #curtains
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5 Stars


more than 6 months ago

Love the curtains I got from them! They are absolutely gorgeous! Such vivid colors and such quality fabrics. I will certainly buy more stuff from this place.
Tags: #curtains#fabrics#colors
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Nearby stores

  1. New Canal Street
    B5 5PL  Birmingham
  2. Loxdale Industrial Estate, Northcott Road
    WV14 0TP  Bilston
  3. Blackburn Road
    CV6 6LQ  Coventry
  4. Waterloo Road
    ST6 2QB  Stoke-On-Trent