Revenue growth in Ireland will be driven through enhancement of the product range and targeted marketing campaigns via OddsOn! In Spain, Sportium, Ladbrokes’ joint venture with Cirsa, will build on its market leadership through further expansion of its retail operations. Regulatory change is anticipated in other regions during 2010 which will provide an opportunity to enhance the scale of the Spanish business based on the Madrid model. The focus in Italy, where the retail estate is scheduled for divestment, will revert to the Italian-based Internet site: www.ladbrokes.it Ladbrokes’ international operations will continue to employ tight cost controls for the benefit of the overall retail estate. Ladbrokes currently operates some 207 shops in the Republic of Ireland, where the Department of Justice is undertaking a review of betting and gaming regulation, and also operates 78 shops in Northern Ireland. Ladbrokes’ retail estate in Belgium comprises 298 shops.
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