LADBROKES BETTING SHOPS

Ladbrokes' essential strategy is to create long-term value through the provision of quality products and services that will enable management to drive revenues across our Retail, Telephone and eGaming portfolios, control costs and capitalise on the Company's key strengths. Ladbrokes is: a long-established, trusted and widely recognised brand, a market leader in UK retail betting with a Blue Chip estate of betting shops, the retail betting market leader in Ireland and Belgium and a market leading online operator via Ladbrokes.com. Ladbrokes has: a history of innovation and profitable adaptation to regulatory, fiscal and technological change, an effective risk management system and more than 100 years of bookmaking expertise and a strong management team with a wealth of experience in the betting and gaming industries. Our core goals are to: grow the profitability of our foundation UK retail business, to build upon our No. 1 UK online position and capture overseas growth opportunities and to mprove the profitability of our European operations.