L G ELECTRONICS LTD

LG Electronics continues to pursue its 21st century vision of becoming a worldwide leader in digital—ensuring customer satisfaction through innovative products and superior service while aiming to rank among the world’s top three electronics, information, and telecommunications firms by 2010.

On our way, we hold tight to a philosophy of "Great Company, Great People, " underscoring our belief that only great people can create a great company.

LG strives for greatness in what we've identified as our three core capabilities: Product Leadership, Market Leadership, and People Leadership—each strength a key part of realizing our growth strategies for "fast innovation" and "fast growth".

LG strives to enhance its customer’s life and lifestyle with intelligent product features, intuitive functionality, and exceptional performance. Choosing LG is a form of self-expression and a promise of satisfaction. Our customers take pride in owning an object of excellence and take comfort in knowing they’ve made a smart, informed purchase, every time.

The LG brand is comprised of four basic elements: values, promise, benefits, and personality. Click each element for further details.

The trajectory of LG Electronics, its growth and diversification, has always been grounded in the company ethos of making our customers' lives ever better and easier-happier, even-through increased functionality and fun.

Since its founding in 1958, LG Electronics has led the way to an ever-more advanced digital era. Along the way, our constantly evolving technological expertise has lent itself to many new products and applied technologies. Moving forward into the 21st century, LG continues to on its path to becoming the finest global electronics company, bar none.