KOHLER MIRA LTD

At Mira we are committed to minimising our impact on the environment and follow our parent company Kohler's thorough set of environmental guidelines. By conserving energy, recycling and acting responsibly, we do all we can to reduce our carbon footprint. Our Environmental Management System follows the strict guidelines of ISO14001.

From stamps to pallets, from waste ceramics to surplus shower hose, we recycle everything possible throughout our sites. We have reduced the waste to landfill at our head office in Cheltenham by nearly 50%, and have also increased paper recycling year on year since 1999.

And we've started to make changes to our print too. Our brochures are printed on paper from sustainable sources and approved by the Forestry Stewardship Council (FSC). The FSC runs a global forest certification system which supports responsible management of the world's forests to ensure they still exist for our children, for biodiversity and the communities which depend on them. Visit www.fsc-uk.org for more information. You can also download an electronic PDF version of the brochure.

By developing innovative products

As our products harness water and energy, we occupy a privileged position in being able to help others cut their carbon footprint. By delivering products that use water and energy as efficiently as possible, we can help our customers act responsibly towards the environment.

For instance, our Eco showerhead harnesses innovative Mira technology to use up to 75% less water, while still delivering the same feeling of a wet, drenching flow. And because the showerhead uses less water, it takes less energy to heat the water too.

The BMA as the lead trade association for manufacturers of bathroom products in the United Kingdom has developed the Water Efficient Product Labelling Scheme.