JOBEENY

The Jobeeny brand is set to shake up the high street with the launch of an unusual range of “modern antiques”. Conceived and created by designer Jo Abbas, the brand is proud to unveil its first collection of future heirlooms.

“There are so many elements that my bespoke customers want:” Jo said “a sense of timelessness; properly crafted details; some luxury; a fashion sense. So I decided to draw them all together in a modern, practical way”.

The first Jobeeny collection divides into three capsules. ICE CREAM evokes summer childhood memories in natural wool with the signature Jobeeny heart; ATLAS is a whirlwind tour around the globe, grabbing influences from everywhere that Jobeeny has been; and the ULTIMATE range encapsulates all the brands influence in the most memorable of keepsakes for the most special occasions.

Jobeeny is based in East Sussex and the collection is the first in a series of planned incursions into an expansive range of different products. The Jobeeny brand is poised to bring originality, creativity and the most unexpected twists to new products that you didn’t know you wanted until Jobeeny put them on sale!