JOANNA EDWARDS AGENCY

JOANNA EDWARDS AGENCY

Updated 3 months ago

Short profile:

Joanna Edwards is first and foremost a retailer, opening her first boutique in Royal Tunbridge Wells in 2001. Fashion is her heritage, with both a mother and father in the industry for more than 40 years. With the fashion business in her blood her career choice was a natural step. As the Joanna Edwards Agency, Jo's aim is to present collections that are successful within her own and her customer's boutiques, with an honest, personal and common sense approach to buying.

Detailed description:

oanna started the agency 5 years ago with Rayure and has continued to provide unique collections and support. Joanna and the Agency team sell the collections on the shop floor as well as in the showroom, so they can advise from first hand experience on best styles, popular colours and how they can sit alongside your existing collections. Between seasons, the team visit stockists to understand the area and style of their customer base, providing a better profile of their business. It is not unknown following a delivery that Joanna or a member of the agency will visit to excite the staff, and assist them on how to wear and sell the collection.

Keywords:

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