JETS TRAVEL

Back in 2001, I noticed that there seemed to be a gap in the market for a reliable airport transfer service at a reasonable price. For a family of 4 or 5, a conventional taxi wasn’t big enough to accommodate everyone with their luggage. Larger vehicles were few and far between and they seemed to come at a high price. As a customer, I always felt that I hadn’t had a very good deal! I knew that there was an opportunity out there, so, at the beginning of 2002, I looked for a suitable vehicle and soon afterwards I took delivery of my first Ford Tourneo minibus, which was ideal for the job. I looked at how the market was being served by the existing taxi operators and it all seemed unnecessarily complicated. They were charging different prices from different places at different times and extra for Sundays and public holidays.

In fact, they were mostly charging whatever the market would stand. I decided to disregard what others were doing and I set up the business the way that I would want it if I was the customer. I drew a map of a fixed price area with just one price for each airport from any address on the map and that price applied on any day including Sundays and public holidays. It made everything so simple that I was able to publish the prices and everyone knew what it would cost right from the start. The other bits were easy… a jacket and tie, a clean vehicle and turning up on time.

It was all that the customer wanted. The business grew quickly through recommendations and I soon found that I was also getting bookings from business travellers who liked the reliability of the service. A year later, I bought my first Mercedes E Class to serve the business travellers and employed my first driver. Now, 7 years on, we have more vehicles, more drivers and a huge number of satisfied customers who come back to us again and again.