JERRYDAVIS
- 196 PECKHAM RYE
SE22 9QA LONDON
Phone: 020 8299 4678
E-mail: Send messagewww.jerrydavis.co.uk
Short profile:
I got my start as an ad man in Boston - fast food, fashion, bicycles, hi-fi and information technology.
I worked in small agencies where I could do pretty much anything I pleased, then big agencies where I couldn't. Both were a valuable learning experience.
Detailed description:
Boston became the high-tech centre for New England. I was drafted in to work on the Honeywell account at Quinn & Johnson/BBDO and my portfolio has been IT heavy ever since.
The selling principles are pretty much the same as consumer ads, with more emphasis on the product benefits.
Trade advertising has to work harder - often having to make an impression with a single hit. Your message must stand out in a noisy marketplace, yet maintain a business-like demeanor.
Keywords:
Boston, fast food, fashion, bicycles, hi-fi, marketplace, product benefits, learning experience, Johnson/BBDO, business-like