J.W FIDLER & SONS LTD
- BERRY HILL ROAD
ST4 2UP STOKE-ON-TRENT, STAFFORDSHIRE
Phone: 01782 262339
Fax: 01782 283589
E-mail: Send messagewww.jwfidler.co.uk
Short profile:
It all started in 1895 - in Stockport!
John "Willie" Fidler asked his boss for a rise because he wanted to get married. His boss wouldn't oblige so john "Willie" said "blow you" - or words to that effect - and opened up in opposition.
Detailed description:
That shop in Stockport was soon thriving and all seven children produced by Mr and Mrs Fidler were soon involved in the business one way or another, laying the foundation for the Fidlers of today. John "Willie" died in 1938, but by this time "Joe" was Managing Director operating three Fish and Chips shops during the war while two of his brothers were in the army. "Joe's" son Roy joined the firm in the 1950's starting in the fishmongers shop they owned, then he expanded the "Chippies" to five shops.
Roy extended the delivery area to other towns around Stockport and expanded the range to include oils, fats, batter flour, packaging etc. But Roy Fidler soon saw the potential in a cash and carry operation.
Fish and chip operators had the time and the transport to go out and do their own buying direct, to save money, and the cash and carry format allowed Fidlers to expand their range of goods and make their prices even more competitive.
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