IQ FIELD MARKETING

Our aim is to help our clients reach their goal by offering a comprehensive package of field marketing solutions that are tailored to meet specific objectives the service you receive from us will substantiate our proven track record of marketing success out in the field.

With fierce competition instore becoming more and more aggressive and marketing budgets being squeezed with each annual review, it is no surprise that the fight for increased presence at the Point of Purchase is becoming an ongoing battle. To this end, it is therefore imperative that brand managers can justify their spending and gain added sell through where it counts - at the checkout.

There can be nothing worse than discovering that although your brand is in store, it is either being badly portrayed, or worse, receiving no recognition at all. IQ Field Marketing have assisted many brands through our mystery shopping activity which gives clients the opportunities to find out where the faults lay and rectify them immediately.

From start to finish IQ Field Marketing have the resources to design, print, produce, package and distribute all point of purchase material that you require to support your brand. We can ensure that it reaches its final destination in pristine condition and is positioned/displayed exactly as you intend.

For many companies, the advantage of an experienced and dedicated full-time sales force is nonexistent due to budget and headcount restraints. This often results in frustration by brand managers anxious to obtain crucial listing and exposure in store at a time when competition is fierce and consumers are more aware of what is available to them on the shelf. IQ Field Marketing can help.

Whether you have a new product launch looming, need support for a media campaign or require fast action to a crisis stock situation, IQ Field Marketing can supply fully trained personnel for as long or short a time as necessary.