INSTITUTE OF PRACTITIONERS IN ADVERTISING
- 44 BELGRAVE SQ, SW1
SW1X 8QS LONDON
Phone: 020 7235 7020
Fax: 020 7245 9904
E-mail: Send messagewww.ipa.co.uk
Short profile:
The IPA Information Centre provides an enquiry service for member agencies, normally providing research within 48 hours from the initial briefing. The content we provide can assist with competitive reviews, branding, company/people information and lifestyle news, as well researching all sorts of wonderful, weird and wacky facts that you never knew you wanted to know!
Detailed description:
A wide variety of resources are used to answer research briefs, including the LexisNexis news database*, Brand Republic, McKinsey etc., marketing and advertising books, official statistics, trade publications etc. and the web/online resources.
* Member agencies are entitled to 5 free LexisNexis news database searches per month. Additional searches are charged at £50 each.
We also provide a wide range of material via this website, including Books of web links, Rankings and links to external Surveys . You can look at our FAQ page if you're unsure of any aspect of our service.
Papers submitted to the IPA Effectiveness Awards competitions since 1980 have been compiled and indexed to form the IPA case study dataBANK, a sophisticated database tool enabling multi-field searching, combining criteria such as product category, media used, increases in market share etc., through to complex cross-tabulations of qualitative and quantitative effectiveness measures.
Cases are now available for download from this site. You can go to the main holding page for these or see an alphabetical list at our A-Z Directory by choosing 'Content Type' and then selecting 'Case Studies.'
Members can download up to 12 IPA Effectiveness Awards case studies per year for free. Additional case studies can be purchased at £25 each.
We are currently working on a major indexing programme for this content, including brief descriptions and keywords; this material is being updated continually.
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