IMAGINE MEDIA COMMUNICATIONS
- 10 INNAGE LANE
WV16 4HL BRIDGNORTH, SHROPSHIRE
Phone: 01746 763576
imagine-comms.co.uk
Short profile:
The PR industry has grown significantly over the last three decades. Its techniques are an essential part of the modern marketing mix which contributes directly to top-line business objectives. PR plays a vital role for any size of organisation or business wanting to communicate effectively with its target audience or ‘publics’, and positively influence perceptions, opinions and trading.
Since it operates through the editorial medium and is effectively filtered by professional journalists and reporters, PR coverage is positioned alongside news and feature content, so is quite distinct from paid-for advertising. This imparts added weight to PR stories and a ‘third party’ endorsement which gives the message added credibility that advertising and other marketing techniques cannot achieve. As compared with paid-for advertising, PR is also more cost effective for businesses wanting to reach a wide range of media titles since the news release can be distributed quite widely.
Detailed description:
Although it also targets the broadcast media, PR primarily operates through the editorial pages of the press and business trade titles, hence the alternative name ‘Press Relations’. Its output is generally seen as news or feature coverage in a client’s target media titles.
However, PR is not just about generating press releases – if only it were that simple! Understanding an organisation’s business and marketing objectives is fundamental to any PR strategy and communicating these core messages to target audiences through a carefully crafted press release is just one of many tactics that can be used. Anything that involves communication or interaction with key stakeholders must be included in the PR mix and this could be at customer events, through publications, i.e. in-house or customers newsletters, annual reports, trade exhibitions to name a few. Ultimately it’s about maximising your exposure and creating a positive perceptions on all levels.
PR can also be used tactically through highly targeted community relations programmes, on the web and to exploit sponsorship opportunities.
Fundamentally it’s about managing a company’s reputation, both internally and externally, and creating consistent and positives messages, in line with the business’s objectives.
Keywords:
editorial, radio production services, reporters, advertising, television, broadcast media, pr copywriting, PR, ROI, modern marketing, pr agency, public relations, advertising equivalent rates, marketing