HIVE IDEAS LIMITED

Sustainability is a new area of consideration for most marketers, so we've put together this website to help share information. The amount of information on the web is growing fast, but we know that you're busy people, so we've done the trawling for you to bring you the best and most useful content that we've found.

This site is aimed primarily at marketing practitioners, who are looking for pointers on live projects. We've tried to cover all the aspects of sustainability and marketing from making your print production more sustainable to targeting the right customers. But if we've missed something, do let us know, so that we can continue to build this resource.

If you're just starting out then take a look at our business case section for some facts and figures that will help you make the case for sustainability. Or, we can run a green choices workshop with you and your team, to help you work out what sustainability could mean for your marketing. If you're already up and running, then take a few minutes to put your product through our greenwash test, to make sure you're ready to go public with your green messages.

We can help with planning and strategy too. Our unique segmentation can be applied to your database to tell you how green it is, compared to the UK population, and to give you some pointers on how to market to the various segments.

We'd all like to do our bit when it comes to the environment. And as marketers this makes good business sense too. Why else would leading brands like M&S, Toyota and Howies be taking sustainability so seriously? Hive is dedicated to helping you do just that.