HICKLIN SLADE - BASINGSTOKE
- 4TH FLOOR, NORTH WING, BELVEDERE HOUSE, BASING VIEW
RG21 4HG BASINGSTOKE, HAMPSHIRE
Phone: 01256 810 656
E-mail: Send messagewww.crayonlondon.com
Short profile:
We are an independent agency with offices at Oxford Circus, London and Basingstoke, Hampshire. There are 140 of us, working nationally and internationally. In all our work, we have an absolute focus on results. We generate optimal or realistic solutions based on existing data, using technology and statistics to give answers to business questions.
Our analysts mine data, discover and understand historical patterns, recommend the most appropriate approach and build tools to improve business performance. We have an experienced team of analyst and econometricians to make sense of your data and bring it all together. Walk a Mile answers the questions that drive your business forward.
But the answer is just the beginning of the journey. We use research as a tool to drive action and answer your questions. We are proud to have brought about positive change and informed decision making at Honda, AXA, BT and Sony.
Detailed description:
Consumer insight division, Crayon Ci, are based in Basingstoke and integrate web and data intelligence with media planning and buying. Our multichannel retail marketing division, Crayon Retail, specialises in low cost, high output solutions for retailers with diverse needs. The independent research division, Walk a Mile, helps clients answer questions about their customers, products and services, and uses research to drive action. Shopper behaviour is continually evolving. If consumer behaviour is properly analysed and understood, this presents multichannel retailers with an excellent opportunity. Retail marketing needs the assets and capabilities to exploit this trend. We believe better data helps retailers sell more in a multichannel environment. Consumer insights allow retailers to build and execute more complex, integrated retail strategies to strengthen relationships with shoppers.
We help our clients ensure a realtime, continuous stream of insight into the marketing team and beyond, into the heart of the business.
The innovative research ideas we develop and use help our clients to understand audiences better.
Our clients can act more precisely through the data we collect, analyse, and manage for them.
The understanding that our customer experience teams give them, allow them to build effective customer journeys.
Together with our team of planners, we all ensure an Always-on supply of insights is maintained to continuously inform and improve our work.
Our award-winning creative teams use these insights to spark ideas that keep brands close to consumers.
These become innovative experiences, content and communications to engage our target audiences and help brands connect emotionally with customers and deliver results for our clients.
All delivered and quality-controlled by our experienced production and development teams.
Keywords:
Design, build, development, Analytics, optimisation, content strategies, clients, work, multichannel retail, marketing division, agency division, Advertising, Digital, Research, Social media, creative development, Customers