GLAZER CONSULTING LTD.

We start by helping you determine what makes your organisation unique. The next stage is to create a set of principles that define the brand to the internal audience. Typically, this entails creating an ambition statement that lays down precisely what your organisation is trying to achieve. This is supported by a set of behaviours which are characteristic of the organisation. Everyone in the organisation should be encouraged to incorporate these behaviours into their working lives. The HR team can help to promote this, by developing appropriate appraisals, reward and recognition programmes and initiatives for staff such as leadership coaching and internal team briefings.

These behaviours define the ‘letter of the law’. The next step is to communicate the spirit of the brand. You can’t force people to buy into the behaviours. It has to be voluntary. And it’s up to senior management to set an example that forcefully demonstrates their own adherence to the behaviours. Only then can they inspire their people to follow.

We have developed a reputation for creative design work that not only supports and enhances the strength of your brand, but also contributes to your company’s competitive advantage. It’s no coincidence that we have won awards for design effectiveness every year for over 10 years – including the Grand Prix. That’s a prestigious independent endorsement that our work ‘had a measurable effect on business performance’.

Put simply, our designs actually do a job of work and contribute to your bottom line.

Our design team can deliver a broad range of solutions from implementing your brand identity, developing your visual style, creating a web site, designing a brochure or annual report, devising a campaign or simply working with you to produce effective on-line or off-line communications.