FieldSmart’s services have been crafted to meet the anticipated field marketing requirements in specialist fields. As a result of our cross-disciplinary expertise being integrated into the marketing mix, most client projects involve the use of more than one service. In this way, individual projects can be resourced to optimal levels in complementary areas. FieldSmart manages a diverse range of campaigns and promotional initiatives for household-name clients including Kodak, Procter & Gamble, BSKYB and Innocent Drinks. We deliver innovative and inspiring field marketing solutions at a strategic and tactical level, placing a strong focus on ROI and the harnessing of marketplace intelligence.
As the fastest growing field marketing agency in the UK for the second year running, FieldSmart’s success is underscored by long-term relationships across a broad client base. Specialising in sectors which include, video entertainment, electronics, telecommunications and fast moving consumer goods (fmcg). In Store merchandising provides an effective means of ensuring maximum sales from the display of products in a retail environment, using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. FieldSmart regularly undertake merchandising activities from just single store visits to site trial point of sale (floor standing display units, pallet wraps etc) through to nationwide coverage of 2000+ stores. Point of sale collation and delivery can all be handled inhouse, either sending kits direct to store for location by the merchandisers or where possible direct to merchandisers homes for maimum compliance in store.
Some examples of recent merchandising activity include BSKYB - refreshing all permanent display units, siteing pallet wraps on behalf of Fosters wine and placing Off Fixture Displays in Tesco on behalf of Procter and Gamble. On-shelf availability is one of the biggest and oldest issues for both retailers and manufacturers. FIELDSMART is at the forefront of pushing forward new technology in this area, ensuring that availability is maintained from the supplier to the retailer’s distribution centre, and from the stock room to the shelf. Utilising smarter ways of working with EPOS (Electronic Point of Sale) data, we are able to act immediately on availability issues and efficiently deploy our field resources to maximise effectiveness and ROI.
We interrogate the supply chain ensuring clients do not miss opportunities, and link into other activities they are undertaking as part of their overall marketing mix. Examples of our availability and visibility work include Heinz, Procter & Gamble and Innocent.