FGX EUROPE LTD.

Inexpensive mass-produced sunglasses were introduced to America by Sam Foster in 1929. Foster found a ready market on the beaches of Atlantic City, New Jersey, where he began selling sunglasses under the Foster Grant name from a Woolworth on the Boardwalk. Credited with the birth of sunglasses and creator of a fashion icon synonymous with style and chi, the company has gone on to become pioneers and a world leader of affordable quality sunglasses and ready-to-wear reading glasses.

In the 1960's, Foster Grant catapulted to fame with an advertising campaign, "Who's That Behind Those Foster Grants?," featuring iconic Hollywood celebrities such as Raquel Welch. Pop and film stars quickly adopted the habit of wearing sunglasses as part of their image and the masses immediately followed. Thus began the correlation between wearing sunglasses and "being cool." The band has had many famous wearers including the king of rock n roll himself, the legendary Elvis Presley.

Throughout the years the brand has been supported by the hugely successful and popular "Who's that behind the Foster Grants?" advertising campaign that has also featured other famous stars such as Woody Allen, Peter Sellers, Vanessa Redgrave, Mia Farrow, Raquel Welch and more recently, Cindy Crawford, to name just a few. Ex-Bond girl Honor Blackman (aka Pussy Galore) has also been the face of Foster Grant's reading glass collection.