EPSILIS LTD

A well designed and carefully structured website is an asset to any business, a poorly designed website is more than likely to be a liability. As web designers we aim for good content, clear navigation, smart coding ... which all leads to an effective website designed to work well for people and rank highly in search engines.

Search Engine Optimisation (or is it Optimization?) or Marketing is intended to place your services and products in front of potential buyers when they are actively looking for your products and services.

Why bother with search engine optimisation? - On average 50% of all website visits originate from a search engine. Of the other 50% most are made up of people who know where they want to go as they are revisiting a website they know. So most first time visits come from the search engines.

Making changes to a website does require a significant level of technical skills and knowledge. A good Content Management System (CMS) can make it much easier for non-technical staff to create, edit and publish changes to a website without needing a good level of website programming and design skills. The look and feel of the web site is maintained through the use of templates created for the Content Management Software.