Company description Posted on: Sunday, 11 May 2014 00:00 The Bowls Development Alliance (BDA) is the body for Bowls England (flat green outdoor) and English Indoor Bowling Association Ltd (flat green indoor), working together, to grow the sport of Bowls. Vision Bowls to be the sport that helps people to live longer, be healthier and have more fulfilling lives. Aim Bowls to become the number 1 sport for participants aged 55 and over. Objectives Increase participation in the sport of Bowls focusing on those aged 55 and over.
Support clubs to provide a quality experience that will maintain club membership. Provide a quality coaching structure with recognised qualifications for the sport. Provide more opportunities for those aged 16 and over with a disability.
Targets 2013/17 Bring 10, 810 new people into the sport aged 55 and over. Bring 2, 800 new people aged 16 and over with a disability into the sport. How we will reach our targets Packages available to ALL clubs to aid recruitment Play Bowls Road Shows to promote the sport Working in 10 identified HOT SPOT areas Supporting Intervention areas from 2009-2013.