ELIZABETH ROSE

Our aim is to run our shop professionally, look after our staff, value our customers and provide an excellent service. To achieve this we concentrate on the following: 1. Buying - A great deal of emphasis is placed on buying the right product for the right time. Our strategy has always been clear - to choose clothes that offer our customers key fashion looks, good quality, new fashion (strong) colours, individual styles and value for money. 2. Staff Training - Staff training is essential to support our team.

We have a full training programme for new staff and ongoing training with existing staff on product, new styles and creative merchandising. 3. Visual Merchandising - We have a dedicated merchandiser working with the shop manager and directors making sure that the stock is seen at its best. 4. Customer Service - We always endeavor to provide excellent customer service.

Many customers are encouraged to ring for an appointment to view the new collections and tend to enjoy a one to one relationship with a particular member of staff. Many of our customers drive long distances and spend an entire day with us, so we provide them with coffee on arrival, a light lunch and tea before they depart. 5. Promotions - With a mailing list of over 10, 000 customers we contact our customers regularly. We produce a seasonal catalogue, regularly update our website and email our customers with fashion updates.