EDUCATION COMMUNICATION GROUP
- 7 CHURCH ROAD, GREAT GLEN
LE8 9FE LEICESTER, LEICESTERSHIRE
Phone: 0116 259 1000
education-communication-group.co.uk
Short profile:
Marketing Strategy – Bringing the vision together with a timeline that indicates all the milestones along the way – from new College concept to opening celebrations.
Corporate Identity and Branding – New buildings often bring the opportunity to refresh the College brand. We can support with stakeholder consultation and market research – right through to creative concepts and graphic design.
Marketing Materials – Course literature – from a leaflet to a prospectus can be designed, photography commissioned and directed, and cost effective print sought and delivered. We also embrace new media and have incorporated CD’s, video and websites into student recruitment campaigns.
Media Relations – We have much experience in press relations and have worked on behalf of our Colleges to gain them positive exposure in national, regional, trade and consumer press, radio and TV. All our campaigns are measurable and we can demonstrate the results we achieve.
Detailed description:
We are a specialist communications, media and design company based in the East Midlands. Educational requirements are at the centre of what we provide. We have a team of consultants who have an in-depth knowledge and practical experience of education-organisation needs with the expertise to promote your message to a wide variety of stakeholders.
Understanding your organisation’s specific needs then producing a marketing timeline supported with graphic design, print, new media and public relations is a powerful mix that enables us to communicate your messages to different stakeholders.
We offer creative, hard working campaigns that are based on mutually agreed objectives designed to deliver results. ECG offers a strategic approach. We believe it is our responsibility to challenge and ask questions so that we can provide you with targeted solutions.
Above all, we believe in becoming an enthusiastic partner, being pro-active and creating a buzz around your project.
Research, planning and reliable processes are the cornerstone of effective communications.
ECG will tell you exactly what your campaign will cost in as much detail as you need.
Our quality assurance processes ensure that you are always in the picture about the progress of your project from day one. Contact reports following client meetings and status reports document monthly activity. Activity plans document the strategy and timing of your campaign and are linked into mutually agreed objectives providing scope for evaluation.
We work in teams to provide you with the best blend of skills and expertise appropriate for the project and to maintain consistent cover throughout its duration.
Keywords:
Marketing Strategy, Corporate Identity, Branding, Marketing Materials, Media Relations, Issues Management, Internal Communications, Communications, recruitment campaigns, campaigns, media, design