DOCTOR NET
- SPEAKERS HOUSE 39 DEANSGATE
M3 2BA MANCHESTER, LANCASHIRE
Phone: +44 (0)845 521 0444
Fax: +44 (0)845 521 0777
E-mail: Send messagewww.doc-net.com
Short profile:
We're a full service digital agency based in Manchester. We do e-commerce and all the stuff that has to happen around it to make it work. Our clients tell us we do our job exceedingly well. E-commerce is what we do, day in, day out.
(And sometimes weekend-in, weekend out, too.) A lot of what we do is complicated and techno. Some people have delayed their online retail debut because the idea of getting all the different systems involved to actually speak to each other can be, frankly, scary. Will your current IT platform get on with the site content management software? Will the payment systems work properly? In more than one currency? Will there be yet another system to keep on top of your fulfilment and stock situation and talk to the others? The answer is yes, yes and yes.
We've been there and we've done it. Lots of times. As you'll see in our case studies.
Detailed description:
You want your customers to love your site, buy lots, return often and recommend it to everyone they know. In reality, do they end up leaving without buying, feeling totally frustrated, cursing the day they ever visited you? Time for a site reality check. You make your choice, proceed to the form, enter your address info and click. Back comes that little message in red that you've entered your postcode in the wrong format.
You go back to re-enter, only to find that the form is blanked and you have to start again. The thing about the process of User Experience Improvement is that it's seldom about making big changes. Usually it's about making lots of small changes.
This involves a painstaking but necessary trawl through the fine detail of the customer journey, from first search to the final click, looking at the whole thing from the customer's point of view. On a form, have you ever tried to enter information into a box that's too small? Anticipating the likely maximum numbers of characters that people will enter in a box isn't rocket science. Yet a lot of sites don't do it.
Keywords:
E-Commerce, User Experience Improvement, EPoS, Email Marketing, Pay Per Click, PPC, Search Engine Optimisation, SEO, Display Advertising, Comparison Shopping Engines, Affiliate Marketing, Market Places, Social Media, Emerging Technologies, E-commerce Translation