Opening hours: 9:30am - 5:00pm Mon to Sat. Direct Specs was established in 1997 as one of the UK's first optical factory outlets. We currently have 14 outlets across the Midlands area and an online store.We don't test eyes and therefore don't have opticians to pay and consulting rooms to equip.
We also manufacture lenses at our own central laboratory and buy frames in bulk. By combining these savings we can offer huge discounts both on-line and in-store.All Direct Specs personnel take part in a continuous training and appraisal programme.
We aim to exceed the standard commonly found in High Street opticians.
Direct Specs, opticians, discount frames, optical outlet