DED LTD

Formed in 1983, privately owned DED Limited is based in Lydd, on the south coast of England. Over the past 25 years, the company has become a leader in the design, manufacture and distribution of PoS (Point of Sale) equipment, plastic card printers and specialist (kiosk, panel, portable & industrial) printers, literally hundreds of products which cover a very broad spectrum of industry, business and leisure markets. In order to support this wide range of products, DED's sales operation is split into three dedicated divisions.

The PoS team specialise in supporting the retail industry end user through DED's network of system integrators and value added resellers. By forming a strong network of partners, it is possible for the PoS team to ensure that each customer is given the specialist knowledge and support needed in order to supply them with the correct solution. DED supply only PoS hardware, not software, which is supplied through these partners.

The Card team operate in a similar way to the PoS team by supplying card printer products through a network of system integrators and resellers. This enables DED to successfully support all customers with either a reseller who is local to the end user or a system integrator who specialises in a certain market.

The Kiosk team have a wealth of technical knowledge that enables them to assist their customer's when integrating a printer solution. They are experienced in every aspect of printer design and integration including paper handling, power, communications and physical mounting. These skills backed by a wide range of printers from the world's leading manufacturers ensure that a reliable and cost effective solution is provided each and every time.

With the original founders, Mike Davis and Richard Bicknell, now semi-retired but still taking an active role in running the business, DED Limited continues to be run day-to-day by family members Alex and Elliot Davis.