Remarkable frozen meals, made by hand at our kitchen in Kent, using exactly the same ingredients and techniques as you would at home.
We believe eating and cooking are two of life’s great pleasures. If cooking becomes a chore or eating ceases to be pleasurable, then our lives are poorer. We cook, so you don’t have to - enabling you to keep your powder dry for the occasions when you’re in the mood to cook up a storm. And because we cook in exactly the same way you would at home you can be confident our dishes will look and taste homemade, and should always be a pleasure to eat. Importantly, on the front of every pack we print the name of the chef who prepared your meal.
Our shops are located across England. In them you'll find our full range of frozen ready meals. In addition we supply farm shops across the UK.
It's really my parents who are the ones to thank for COOK coming into being. I spent my formative years working in their coffee shop and then after leaving school I worked in their bakery. Their whole ethos was to produce the very best food possible whether that be cups of coffee, sandwiches or cakes and this culture became part of me.
By 1996, when I was 26, I had reached the conclusion that there had to be a better way of producing ready meals than the rubbish that was being offered by the supermarkets at the time. All of the cakes at the bakery had always been made using the same ingredients and techniques that a good cook would use at home so I thought, “Right, we’re going to apply the same principle to the ready meal, how difficult can it be?”
I persuaded a friend who was a chef, Dale Penfold, to join me and so fully equipped with a level of naivety that bordered on the delusional we borrowed £25k and set up our first kitchen in Sittingbourne and our first shop in Farnham, Surrey. Dale worked with one other person in our first kitchen (Spencer who is still with us) and I worked alone in our shop, supported by my girlfriend Sophie, now my wife.
It became apparent almost immediately that pretty much every assumption we had made about how to make quality meals was a load of rubbish and the next three years was spent in a mire of stress, trial and torment as we desperately tried to stay in business and more importantly figure out how to make the food taste good every time.
We are and always will be a family business (Dale is effectively family), with wives, sisters, parents, daughters and in-laws all involved. Who knows what the future holds but I can absolutely promise that we will never compromise the quality of what we make in the hope of making a quick buck. We care too much about the people who work here, the principles behind how the food is made, and also the fact that its excellent fun.
Detailed Business Information
- Official Name
- COOK TRADING LIMITED
- Company Number
- Previous Names
- 18/10/2004 - COOK FOOD LIMITED
23/09/2004 - COOK TRADING LIMITED
- SIC Code
- 10890 - Manufacture of other food products n.e.c.
47290 - Other retail sale of food in specialised stores
- Date of Incorporation
- Company Type
- Private Limited Company
great quality appliances
08 February 2010
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