CODY MENSWEAR TRURO

Founded in 1982, the Stone Island label was created and launched by iconic Italian fashion designer Massimo Osti. The brand was originally set up as a diffusion label to its sister label CP Company, and used more imaginative and ground breaking materials and techniques during the manufacturing process of each garment. Like with CP, the outerwear and specifically Stone Island Jackets have a heavy military influence with many of the pieces featuring the Stone Island badged logo attached to the arm of the garment by buttons. Over the years the company has been very experimental with its designs making jackets from Glass, Liquid Silk, Reflective materials and even jackets that change colour with the temperature. Paul Smith Clothing, T-Shirts, Tailoring, Knitwear, Jeans and Jackets is of course, ran and owned by fashion legend Paul Smith. Within 20 years of his introduction to fashion, has established himself as the pre-eminent British designer.

His ability to anticipate, and even spark off trends not only in fashion but also in the wider context of popular culture has made him an icon of British fashion. Paul Smith manages to transmit a genuine sense of humour and mischief mixed with his love of tradition and the classic. Cody Menswear stocks the Paul Smith Jeans range which consists of Paul Smith Shirts, Footwear, T-Shirts, Jeans, Sweaters, Scarves, Belts and Beanie Hats. Evisu is a blend of contemporary Japanese design with intricate embroidery and graphics. Evisu jeans are renowned for the special washes on selvage denim and Evisu have set a new standard in denim.

With the signature Evisu logo being its trademark and the highest quality denim being used on their jeans. Denham the jeanmaker: A label built on experimentation and resourceful innovation. Representing Jason Denham's most fully realised personal vision but demonstrating his modest and sincere resolve to resist compromise. The truth is in the details.