CITY MUTUAL LTD

Whatever your business/operation, accurate counting and monitoring of customer traffic is vital to evaluating and improving performance. Keeping track of your pedestrian traffic allows you to comply more readily with fire regulations as well as improving your overall business strategy. Eurecam collects and collates information on the pedestrian footfall, making it easier for you to convert potential customers to actual purchasers. Whether you manage a single independent retail outlet or a chain of shops you need really accurate data on your customer numbers. Customers are your raison d’être and you have to account for your overhead expenditure vis-a-vis the numbers passing through your doors.

You have too many during any one period? There could well be a fire risk issue. You have too few overall? That could make the case for a strategic marketing campaign – or closure of one or more outlets. You need to compare the performance of your outlets? Real-time or weekly/monthly/seasonal analysis from the various operations will help you decide which has the most/least potential; and bring more precision to targeted marketing campaigns. The Eurecam is an optical people counting system.

Based on a customized webcam and proprietary software, it recognizes the human silhouette as seen from directly overhead. Positioning the counter in this way avoids the risk of false positives (phantom triggering, such as when a man with a ladder under his arm breaks a horizontal beam with each rung), and of undercounting, which can occur when more than one person breaks a beam at the same time.