CHURTON INGE ASSOCIATES
- WESTMEAD COTTAGE, BLEADNEY
BA5 1PF WELLS, SOMERSET
Phone: 01749 670070
Fax: 01749 670060
E-mail: Send messagewww.churton-inge.co.uk
Short profile:
Christopher Inge is an ex-journalist, award-winning copywriter and former creative director who began his advertising career at JWT and has worked with blue-chip agencies in Johannesburg and London winning nine awards for his writing.
ILR : Water Privatisation Among the big name advertisers he has worked for are American Express, Barclays, Burberry, Ford, Hanson, Hitachi, International Gold Corp., Mars, Michelin, Reckitt & Colman, SKB, Shell and Wessex Water.
Since moving west, he has added accountancy, aviation, local government, tourism, utilities and wine to his CV, working with clients of all sizes, local as well as national.
Detailed description:
Our advertising partner is an award-winning copywriter with a background in blue-chip agencies. The concepts are written and designed in-house and placed by proven media associates in London or Cornwall.
Too many ads are like too many wedding speeches: they make you cringe or send you to sleep. They use second-hand mantras and imagery. They compromise the key principle of singlemindedness by cramming in surplus detail. They fail in their duty to differentiate the product that pays their wages.
Hartleys, near Wells in Somerset, happen to be a specialist food retailers but could be any business with a consumer outlet. When we met, we discovered they had talented, extrovert owners who were very good with customers. They had ranges that were simply not available on supermarket shelves. And they majored on West Country food, or sources of food, to emphasise their local identity and sources. All good copy. Trouble was, nobody knew where they were. When they advertised, other people benefited from the customers' ignorance.
We showed their food but highlighted their location. With small space colour ads in local press (you read that right) we made a hero of an unlovely strip of local tarmac called the A39. Read and reap - like the hundreds who flocked to Hartleys once they knew where it was.
One last thing. The campaign cost £10K to write, art direct, shoot and run. For the bean-counters among you, that's spelt COST-EFFECTIVE.
Keywords:
brochures, planning, feature writing, Public Relations, Corporate, press conferences, interviews, Speech, Newsletters, concept, execution, Event Creation, Public Relations Consultants, Consultants, advertising, Media relations, Integrated campaign planning