Official Data Christopher Ward, Maidenhead
- Official Name
- CHRISTOPHER WARD LONDON LIMITED
- Reg. office address
- 1 PARK STREET, SL6 1SL, MAIDENHEAD, Berkshire England
- Company Number
- Previous Names
- FENNEL & WORSWICK LIMITED
PITCOMP 345 LIMITED
- SIC Code
- 32120 - Manufacture of jewellery and related articles
47910 - Retail sale via mail order houses or via Internet
- Date of Incorporation
- 04 Jun 2004
- Company Type
- Private Limited Company
Description Christopher Ward, Maidenhead
The Christopher Ward watch company was founded on a boat on the River Thames in 2004 by Mike France, Chris Ward and Peter Ellis.
From the start this has always been about finding a way for everyone to enjoy the truly visceral pleasure derived from owning and wearing a premium quality Swiss made watch.
After successful careers in retail, Mike France, Chris Ward and Peter Ellis were at a bit of a loose end, so while sailing along the River Thames in 2004 they decided to start a watch company that reflected their shared love of horology. But this was going to be no ordinary watch brand. SHAKING THINGS UP From the start our goal was to bring premium watches to as wide an audience as possible. And we'd do it by selling directly from our website to the customer with no expensive marketing campaigns (or celebrity endorsements!) and third-party retailers involved. We also determined to treat our customers the way we'd want to be treated - with openness, efficiency and care. Many of them have become more like friends than consumers.
A PRICING REVOLUTION Our pricing model has been the same since day one. We design in-house, use the best possible components, calculate the cost of the watch and multiply it by three to get the selling price. This allows just enough margin for us to make a fair profit. It also means our watches are up to a quarter of the price of equivalent ones from our more famous Swiss competitors. We didn't know it at the time but apparently we "disrupted the industry" with our approach to selling 'proper' watches.
OUR FIRST WATCH Our first watch, the C5 Malvern Automatic, was released in June 2005. Suspicious because of its price, Dave Malone, an influential member of the Timezone forum, bought one with the intention of exposing us as fraudsters. But he was astonished by the watch, saying in a review: "The fact that Christopher Ward can supply a watch of this quality at this price makes even the ordinary Swiss and German brands look overpriced." Soon, the orders were flying in. BRINGING THE SWISS ON BOARD More watches and complications followed, including our first mechanical chronograph, the C7 Grande Rapide. In 2008, we started working with Swiss watchmaking veteran Jörg Bader and his company, Synergies Horlogères, based in Biel/Bienne.
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