CHELTENHAM FESTIVALS

Cheltenham Festivals Impact summary 2010 – Key Facts

Cheltenham Festivals is a not-for-profit organisation registered both as a charity and as a company limited by guarantee.It is responsible for the annual Cheltenham Jazz, Science, Music and Literature Festivals.It also runs extensive education and outreach programmes, many to local schools and communities

Cheltenham Festivals achieved record breaking sales and audiences in 2010 with Box office revenues reaching £.., 14% up on 2009.Ticket sales were a record breaking 173, 353 across all events

It is estimated that the four Festivals generated approx £... worth of business in the local economy this year It is estimated that the 4 festivals support approx 139 jobs in the local economy Each festival day contributes an average of £150, 000 to the local economy Each person attending Cheltenham Festivals spent on average £61.33 Almost ¾ of local businesses rate Cheltenham Festivals as important to Cheltenham Almost 50% of local businesses recognised that the Festivals had a positive impact on their business 20% of businesses during The Times Cheltenham Literature Festival saw turnover increase by more than 10% during the period and 12% employed additional staff More than 40% of people who attend come from outside the county 82% of people questioned said that coming to Cheltenham for a Festival had encouraged them to make a return visit to Cheltenham Of the 58% who are residents of Gloucestershire, over a third live within Cheltenham Borough Media coverage generated by the 4 Festivals is significant in promoting a positive cultural message about Cheltenham in both the UK and overseas.