CASIO ELECTRONICS CO.LTD

The mission of Casio's product development is to create something where there was nothing before - what Casio calls going from "0" to "1." By creating totally original products, Casio adds fun and convenience to daily life and pioneers new cultural trends. "Demand-creating" products, which create markets of their own, produce economic and technological ripple effects which contribute to the greater good.

To go from "0" to "1" requires two things: superb product planning driven by accurate assessments of people's needs, and superior technologies to make products that meet those needs. These are the strategic advantages of Casio's product development.

Back in the 1990s, Casio wanted to build a camera that could show users a photo the instant it was taken. With this goal in mind, Casio set out to develop a digital camera with an LCD display, paving the way for the digital camera of today. Casio has continued to develop new digital camera sub-genres, including super-slim card-sized cameras and ultra high-speed cameras.

Since watches are always on the wrist, customers need a watch that does not break even in a fall. Based on this idea, Casio exploded conventional wisdom with the concept for a shock-resistant watch. The G-SHOCK was born. Firmly footed in the "All-Around Tough" concept, Casio has developed this product over time, adding new and exciting features.

Solar-powered radio-controlled watches*

Always on, always accurate - when Casio set out to design the ultimate watch it started by giving it the ability to synchronize to radio waves with time data. Casio fitted the watch with solar cells which means it will never run out of power anywhere there is a light source.

A radio-controlled watch operates only in the area where it can recieve a time calibration signal.