BUT IS IT ART

'But is it Art?' has a long history in Reading. We have sold everything Fab to be had for a number of years. For a long time we were in the Broad Street Mall, and were well-known for gifts, posters and cards. From dancing flowers to Lava Lamps and loo seats with sea shells, we have always been first with the newest and the best.

For a while, we changed our main product base to art prints and frames, which proved a great success. So much so, we had to move further into the centre of town, where the gifts have made a bit of a comeback - no-one ever did it like us! Cards for every occasion and every taste. Gifts that are original, exciting and new.

Prints for every room in your house, and frames for your prints. Whatever your gift needs, from Christmas to Mother's Day, from a birthday gift for a loved one to the leaving present for someone from The Office - you can find something Ideal at But is it Art!