BUSINESS DYNAMICS (UK) LTD

During the last 4 years we have focused on all aspects of improving customer or client relationships, with a focus on customer retention. To that end we have designed a range of Customer Satisfaction Surveys, versions of which have been used in sectors ranging from manufacturing to legal services, and wine sales to school parents. These surveys have provided our clients with key information to improve the relationships with their most important revenue and margin generators. As a policy we only do face-to-face or telephone interviews for the survey, as we believe that to there is always a need to drill down further, if an interviewee has complaints.

All our other services are based upon the need to optimise the interactions with customers, with consequential improvements in retention, referrals, and margin. Since 2006 we have also used our survey techniques to offer practical market research for our clients. This may range from acquiring competitive information, to assessing market sizes, or advising on pricing structures.

Much work is carried out to help our clients to improve their sales and marketing performance. Working with businesses ranging from start-ups, to blue chip organisations such as Lloyds TSB and the RAC, we bring best practice from both the traditional and innovative schools of thought.