BUSINESS BLUEPRINTS LTD

We regularly provide our shopping centre and leisure clients with objective and insightful feedback on creative concepts typically using qualitative research. Recruitment is normally matched to a prime customer segment which can be on the basis of any standard demographic. We are also able to recruit on the basis of the values that underpin customer attitudes and behaviours, and this helps to explain decision-making process.

We use a range of quantitative research methodologies to quantify customer buying behaviour and by using a range of qualitative research techniques we help our clients get behind these buying behaviours. More than this however we are able to dig deeper to understand the values, beliefs and motivations that underpin peoples attitudes and behaviours using a powerful values-based approach.

At Business Blueprints we pride ourselves on our experience of on going benchmark and tracking studies. In the shopping centre sector we developed a methodology for measuring shopper behaviour that has become almost an industry standard, and from this have created and maintained the Business Blueprints benchmark or Bbenchmark™. This allows us to provide unique assessments of a centre’s performance against measures such as the proportion of shoppers spending on a given trip, average shopper spend, total time spent shopping, as well as in the centre itself, the number of visits to that centre as well as similar averages for party size, advertising awareness and promotional recall.