BRANDS ON TV
- 145-157 ST. JOHN'S STREET
EC1V 4PY LONDON
Phone: 020 76085674
E-mail: Send messagewww.brandsontv.com
Short profile:
An agency specialising in UK advertiser funded programming and ad-funded content across multiplatform. Brands on TV is run by former programming executives from the BBC, ITV & Channel 4. We now represent many of the UK's leading and award winning content producers. Working directly to brands and with media agencies we help crack marketing content strategies - matchmaking partnerships with specialist producers across all platforms. Our free bulletins alert registered brands to new opportunities in UK advertiser funded programming and TV product placement.
Detailed description:
In 2011 long awaited changes to product placement legislation – currently still in draft form – will benefit advertiser programming packages in two ways. Firstly, programming can feature products so long as each instance doesn’t ‘interrupt’ the flow of the editorial. Secondly, the relationship between the sponsorship banners and the programming can be closer – it’s expected that the show’s presenters could even appear in the banners (so, there’s a logic to getting programme makers to film these banners as part of the funding deal). Media convergence is changing the way we watch television – but at present click thru opportunities are only available on broadcasters’ accompanying websites. Some types of programming are suitable for built in competitions – allowing for another moment of branding and opening the door to data collection opportunities.
Keywords:
Advertiser Programming, programming, broad package, TV broadcast, advertiser programming packages, sponsorship banners, advertiser programme, Brand assets, advertiser, advertiser programming process
