BRAND OXYGEN

Brand Oxygen develops and manages permission based email marketing campaigns that enable clients to create closer and stronger relationships with their customers and consumers in order to generate new sales at a lower cost than traditional direct marketing channels. Brand Oxygen achieves this by devising personalised email campaigns, online newsletters, surveys and viral marketing campaigns that enable our clients to develop closer relationships with their customers and consumers. These services are designed to raise awareness of our clients' brands, products and services as well as help them gain valuable insights into their marketplace through consumer surveys and feedback forms. Our campaign planning services help clients to gain maximum benefit from opt in email marketing initiatives.

These include contact database integration, acquisition, retention, targeting and segmentation services as well as campaign delivery, tracking and measurement. Brand Oxygen identifies the most cost-effective way to reach your target audience and negotiates all campaign costs with the chosen new media owners. The effectiveness of each campaign is measured and managed through the latest online tracking and management tools that identify click through rates and returns on investment.

All campaigns are designed to drive traffic to your web site(s) and when appropriate to your sales enquiry teams in order to capture sales at a lower cost than traditional sales and marketing channels. Brand Oxygen utilises proven sales promotion techniques to inform, engage and persuade targets customers/consumers to make a purchase decision or pursue a purchase enquiry through online promotional pages. Brand Oxygen hosts all online promotional pages so that up to the minute visitor statistics can be monitored and measured in order to maximise the effectiveness of each promotion.